• Class 00
• 2.48 min.

In this course, you’ll learn how to find your ideal guest. You’ll hear about the sources you can use, how to use them, and the pros and cons of each. Most importantly, you’ll know how and where to start getting bookings and grow your business.

• Class 01
• 4.26 min.

List Your Property

Review the wide ecosystem of listing platforms, including for-profit places like Airbnb and non-profits like a company HR department’s housing lists. Or, leverage your own channels, like your website and social media feeds.

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• Class 02
• 5.33 min.

Encourage Direct Bookings

To make more money from your property, book more guests directly through your website so you can avoid paying royalties to booking platforms like Airbnb. In this class, you’ll review a few ways to drive traffic to your site.

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• Class 03
• 4.15 min.

List with Google

Many don’t think of Google as the place to find a short-term rental; even though it’s the #1 place people search. In this class, you’ll learn how and when to prioritize Google as a listing platform for your property.

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• Class 04
• 7.06 min.

List with Airbnb

AirBnB is the most well-known booking platform, because it offers arguably the best customer experience. It makes sense for you to be there, but only if you have a strategy to account for its high fees. In this class, you’ll learn how to build a plan to win on Airbnb.

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• Class 05
• 5.35 min.

List with VRBO

VRBO was the original vacation home booking platform and is definitely worth considering for certain properties. In this class, you’ll see if it makes sense to put your property on VRBO, and how to get the most from your listing.

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• Class 06
• 5.07 min.

List with Booking.com

The world is full of potential guests, and most of them outside North America will be looking for you on booking.com. In this class, you’ll be introduced to this surprisingly large platform and learn how to use it.

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• Class 07
• 6.17 min.

Generate Repeat Bookings

Learn how to make it easy for a first-time guest to become a second-, third- and fourth-time guest. And pick up a few tricks for encouraging your guests to come back and spread the word through their social networks.

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• Class 08
• 7.45 min.

Convert Inquiries

With the right response, you can turn a simple question about your property into a long relationship with a repeat guest. In this class, you’ll learn how to interpret inquiries and respond back in ways that help potential guests feel well-informed and confident about choosing to book your property.

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